Session Spotlight: Marissa Lemay, Merck Animal Health
When it comes to combining animal health expertise with innovation, Marissa Lemay is helping producers see what’s possible when data and good stockmanship work hand in hand.
Marissa grew up immersed in Alberta's agricultural landscape, on her family's feedlot and commercial crop farm in central Alberta. Now based in Okotoks, AB, she has carried that early exposure to cattle, crops, and community into a professional journey rooted deeply in the beef industry.
She is a Registered Veterinary Technologist with a growing voice in Canadian agriculture. With years of hands-on experience and an eye toward innovation, she has built a career that blends practical animal health knowledge with a passion for emerging technology in agriculture.
Currently, Marissa works as an Account Manager with Merck Animal Health, where she supports producers in applying effective herd and health management technologies to strengthen the resilience of their operations. Her background in the beef industry gives her a strong foundation in understanding the complexity of modern beef production—and sparked her growing interest in how technology can be harnessed to support producers in making more informed, data-driven decisions.
Breakout Session:
SenseHub® Cow Calf: Step Into the Future of Herd Management
Step into the future of herd management with this interactive demonstration of the SenseHub® Cow Calf monitoring system. Go beyond the brochure and see firsthand how this technology provides 24/7 insights into your animals' health, reproductive status, and well-being.
In this hands-on session, you will learn how to interpret real-time data from the user-friendly dashboard to make timely, informed management decisions. We will explore practical applications, from pinpointing the optimal time for breeding to detecting subtle signs of illness before they become critical. Discover how leveraging this powerful tool can help you improve pregnancy rates, tighten your calving interval, and enhance the overall health and productivity of your operation.
Join Marissa during the break-out sessions at Gathering Ground – A Producer Development Day to see how technology and data can transform the way you manage your herd.
